Australia Quartet – logo and branding

Logos and branding

Australia Quartet’s mission is to spur new interest in classical music by championing contemporary Australian composers, breathing new life into rarely-performed masterpieces, and presenting the best-loved works of the piano quartet canon to both new, and familiar audiences. I was commissioned to create a corporate identity and publicity materials to promote the quartet and launch their schedule of concerts. The logo is designed to reflect their spontaneous, contemporary and slightly anarchic approach, to help differentiate them from the usual staid classical musicians.