As a fashion accessories company, Condura needed billboards to advertise their Winter ranges for their three main branches of products. The product brands are divided into: Condura for stylish and elegant women aged 25+; DeFuze for funky fashion-conscious women aged 16-25; and Miss C and Lil’C for kids aged up to 15 years old.

These billboards were designed to appeal to each individual target market and to present the main fashion theme of the season. I was involved in all stages of the project from initial brief, concepts, design, art direction, styling, model casting, and final artwork.