I worked with the Sydney Dogs and Cats Home to design their Tax Appeal campaign which included a DL flyer, a personalised donation form, personalised letter and envelopes (which required several different data models being set up for multiple market segments). This needed to match the brand guidelines of the organisation, but still look fresh and unique so that it was clearly identifiable as a new campaign and grab attention. 

I contrasted the sad looking “before” photo of our cover model Alexis the dog, with happy “after” photos of her inside the flyer, with the team of people who changed her life for the better. It was completed to a tight budget and had many moving parts including personalisation, data models and two variations aimed at different demographics of donors.